About the Girls’ Attitudes Survey

Girlguiding has given girls and young women a platform to speak out on the issues that matter to them through the Girls’ Attitudes Survey since 2009. Our flagship research asks girls and young women how they feel about their everyday lives.

This survey, now in its 16th year, asked over 2,500 girls and young women aged 7-21, representative of girls across the UK, about the challenges they face as a girl today. It looks at what this means for their happiness, wellbeing and futures. The Girls’ Attitudes Survey is developed with our advocate youth panel.

We would like to thank them for their contributions in shaping the themes and questions, and the development of this report. You can find all the results from this and previous surveys on our website: girlguiding.org.uk/girlsattitudes A huge thank you to players of People’s Postcode Lottery for their invaluable support for our Girls’ Attitudes Survey 2024.

Girlguiding Cymru findings

The Girlguiding Girls' Attitudes Survey 2024 provides valuable insights into the lives of girls and young women in Wales. This annual survey explores their thoughts, feelings, and experiences on a range of issues, including body image, online safety, and gender equality. The findings highlight key challenges faced by girls today and offer crucial data to inform policies and programs aimed at supporting their well-being and empowerment.

The Wales snapshot PDF summarises the key findings of the survey, making it an accessible resource for sharing with visitors to your unit, local MP’s and change-makers, and anyone interested in advocating for girls' rights and well-being in Wales.